Why Social Media is Important for Business Marketing – Justknowledge

 
About SEO and Digital Marketing - Justknowledge
 

SEO (Search Engine Optimization) is the process of improving the website ranking in quantity and quality-wise and making your website trustworthy. SEO can be done in two ways: Organic and Paid SEO.
The help of Search engine optimization can improve your website rank on Google SERP (Search Engine Results Page).
SEO includes inbound links and social bookmarks and backlinks and many more factors in Search Engine Optimization.

Search engine optimization includes three types, these are

On-page SEO Optimization and Off-Page SEO Optimization and Link Building,

SEO content writing refers to a technique that pleases not only the reader but the search engines as well. The standard type of copywriting relies on storytelling, on descriptive information, on niche content based on the knowledge of the audience. It is also known as copywriting with SEO in mind. Writing for SEO is a pretty straightforward process. It requires content strategy, well-researched data, and discipline.


SEO stands for search engine optimization that helps to increase the traffic to your website through organic search engine results. It allows you to attract the number of online visitors to your website who are genuine.


Google has a crawler that goes to your website and gathers all the required information about the content. After reading your website content, the crawler returns and builds an index. The index is Federal through an algorithm that will match all data with your query. Search engine optimization includes three types these are On-page SEO and Off-Page SEO and Link Building,


In this article, we discussed Off-page SEO and its Types in Detail.


On-page SEO includes meta Tags in Header page (Main Page), site map file, robots file, canonical tags, etc.
Off-page SEO includes directory submission, Articles Submission, Social Bookmarking submission, Forums Submission, Classified ad posting, Image posting and sharing submission sites and infographics submission, Video, and audio submission and Etc.
Link building increases the quality and quantity of inbound sites to the web pages and improves search engine ranking.


The nature of Google search engine tools has been changed, and its algorithm has also changed and been smarter in that way. Google is an important source to outcomes the search engine traffic through this way, more than 90% search engine traffic by Google.

Each one of them is unique in itself. In the digital marketing field, you use various materials like the content, image, eBooks, whitepaper documents, reviews, advertisements, testimonials and others for promoting your brand and product to the online audience. It includes both paid and free listings.

SEO is the process of improving the website ranking in quantity and quality-wise and make your website trustworthy. SEO can be done in two ways: Organic and Paid SEO.
The help of Search engine optimization can improve your website rank on Google SERP (Search Engine Results Page).

SEM is also called Search Engine Marketing. In this digital marketing channel, you will have to bid a certain amount for the selected keywords. This is a paid search result. SEM involves paying a certain sum of money to Google whenever your ads are clicked by a user. Google Ad Words is the place where you create an account and allow a certain budget to run an ads campaign, along with the locations that you want to target, and the currency in which you will pay money to Google.

SMM is also Known as Social Media Marketing. It means using major social media platforms like Facebook, Twitter, LinkedIn, Instagram, etc. to your full advantage to attract more website traffic, lead generation and conversion. You can run advertising campaigns as well on these social media platforms.

The full form for SMO is Social Media Optimization. The main strategy of SMM revolves around getting your website friendlier to users so that it can be exposed online on various social media channels. By optimizing your website, there are chances of seeing the visitors sharing either a blog post or a link or even spreading a word about your product on social media platforms like Facebook, Twitter, LinkedIn, Google Plus, Instagram, etc.

What is Internet Marketing in SEO?


SEO (Search Engine Optimization) is the process of improving the website ranking in quantity and quality-wise and making your website trustworthy. SEO can be done in two ways: Organic and Paid SEO.
The help of Search engine optimization can improve your website rank on Google SERP (Search Engine Results Page).

SEO is the practice of increasing the quantity and quality of the website and its Contents through Organic and Paid Search Engine Results.

Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERP), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.


How SEO works on Google


You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to web pages that could potentially answer your question.

The nature of Google search engine tools has been changed, and its algorithm is also changed and be smarter in that way. Google is an important source to outcomes the search engine traffic through this way, more than 90% search engine traffic by Google.


How to apply Seo tools on YouTube?


Search Engine Optimization (SEO) is the ever-changing practice of designing web content that will rank highly in search engine results pages (SERPs). Since search is often the gate-keeper to your content, optimizing your website for search is necessary to attract traffic and grow a following.


YouTube SEO involves optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos for search both within and outside of YouTube.


YouTube is the second-largest search engine in the world – second only to Google, its parent company. 8 out of 10 video search results are YouTube videos


You may know the basics of search engine optimization for YouTube videos, like including keywords in title, description, and tags. Since search engines can only crawl text — not images or audio — you need to make the most of your video’s text. That’s why having a full, accurate transcript is so valuable for YouTube SEO.


A major benefit of uploading your videos to YouTube is immediate indexing by Google. There is no wait time for bots to crawl your videos and no need to submit a new video site map.